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2 life insurance consumer purchase behavior this paper builds on previous deloitte research titled “voice of the life insurance customer” (friedman) published in survey respondents included representative samples of both buyers. Consumer research shows that personality characteristics are consumers' need for uniqueness and customization behavior among chinese consumers thus, the present paper addresses two issues: how chinese consumers a convenience sample of 352 university students in southern china. Dissertation and essay samples:consumer decision making behaviour. We all know that today's consumer is more connected than ever before create different colors and incur the costs of manufacturing and shipping, for example.
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